New Section! Here is a little overview of The Trade Desk and you get to vote on whether it is worth a full deep dive or not: The Trade Desk Inc (NASDAQ: TTD — $32.65bn) is an automatic programmatic marketing company. This means they use computer programs to run automated auctions for online advertising contracts. Then the company uses Unified ID (UID) a replacement for cookies or data mining as forms of customized online advertising. It promotes personal privacy while also maximizing ad efficiency and effectiveness. They broker ads for websites, apps, streaming, and more. This is a tough market to play in—competing with Google and Facebook/Meta—but The Trade Desk have shown their metal and has successfully competed so far.
Does The Trade Desk Fit The Pillars? (Issue #25)
Does The Trade Desk Fit The Pillars? (Issue…
Does The Trade Desk Fit The Pillars? (Issue #25)
New Section! Here is a little overview of The Trade Desk and you get to vote on whether it is worth a full deep dive or not: The Trade Desk Inc (NASDAQ: TTD — $32.65bn) is an automatic programmatic marketing company. This means they use computer programs to run automated auctions for online advertising contracts. Then the company uses Unified ID (UID) a replacement for cookies or data mining as forms of customized online advertising. It promotes personal privacy while also maximizing ad efficiency and effectiveness. They broker ads for websites, apps, streaming, and more. This is a tough market to play in—competing with Google and Facebook/Meta—but The Trade Desk have shown their metal and has successfully competed so far.