Sunday Updates: YouTube Shopping, Heardle, Shark Week (Issue #16)
Recent Updates:
Alphabet Inc (NASDAQ: GOOG — $1.43 trillion) YouTube and Shopify (SHOP) are teaming up to make YouTube Shopping. This allows content creators to integrate their online shops directly into YouTube. This is an example of how streaming can make money from much more than advertising and subscriptions. When studying the creator economy it is often that creators make more money from their merch than anything else. Now YouTube can get in on some of that success.
Spotify Technology (NYSE: SPOT — $21.51 billion) The peak of Wordle may have passed, but the game and it’s spinoffs are still popular. Wordle now owned by The New York Times has inspired a lot of creative off shoots like Heardle, a sound based guessing game. As you guess songs and artists you can hear more and more of the song. Spotify is in the process of acquiring Heardle. This is probably with the strategic idea of using it to get users to listen to new or out of the ordinary (for that user) types of music. This could also increase stickiness a very important part of streaming.
Alternative Streaming Index:
New Section! These are all the companies currently in the Alternative Streaming Index (SJN 10 👈 If you want access to track it). Below shows the performance since the SJN 10 was started (June 19, 2022) and the YTD performance.
For more background on the SJN 10 go here
Streaming News:
NFL+ is said to help with a lot of the previous football viewing headaches of cable and allow fans more accessibility to the content they want (more news to come)
Shark Week Is Live! You can now keep up with it on Discovery+ (the master of ceremonies is The Rock)
Hulu’s The Orville will be available on Disney+ on August 10
Tweets Of The Week:
The Trade Desk can help with this:
Until Next Time,
Soren